Public Relations Research

Public Relations Research
By:"Ansgar Zerfaß","O. Amsterdamska","Krishnamurthy Sriramesh"
Published on 2008-05-08 by Springer Science & Business Media

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

This Book was ranked 15 by Google Books for keyword communication ethics connected andrea catellani.